Creating a Marketing Budget

Gain a practical understanding of creating a marketing budget and the reason/s why it's important to have a marketing budget in the first place.

When a lot of small businesses start out, a marketing budget isn’t necessarily thought about or if it is, it’s low on the priority list.

Discover the hows, whys and how much when it comes to creating a marketing budget to promote your business.

Join presenter, Marita Plozza, in this business education session as she identifies the importance of a marketing budget, when and how to plan for one. By the end of the session, you will be able to reflect on your business and have made a start on creating a budget that reflects current business revenue. This is a good business skill to have!

Outcome:
- Understand how to create a marketing budget for the financial year or special event.
- Gain a new business skill.

Main Topics Covered:
- Purpose of a marketing budget.
- Considerations and how to create a marketing budget.
- Practical activity to reinforce learning and gain a needed practical business skill.